SEO & Web Tools
UTM Link Builder
Add source, medium, and campaign tags to any link so you can track exactly where your traffic comes from.
Link details
Generated link
Enter a valid URL to generate your tracking link.
Frequently asked questions
Source is where the traffic came from — a specific platform or publication, like "newsletter" or "instagram." Medium is the general category of that channel, like "email" or "social." Together they let you filter traffic precisely in Analytics.